Mother and daughter embark on journey to service Australian online
Mothers Day shoppers
As Mothers Day approaches on Sunday 11th May, artist
mother and naturopath daughter have teamed up to open a new online gift shop focusing
on natural health, beauty and gifts for the soul at Ramsgate Beach, Sydney,
Australia.
Ramsgate Beach, Sydney, NSW, Australia, Thursday, 24 April 2008. Entrepreneurial mother and daughter team,
Juanita and Kim Wood, opened up a new Sydney gift shop just in time of Mothers
Day, Sunday 11th May. The store
focuses on gifts for the body and soul and combines the artistic flair of local
Australian painter Juanita Wood with the natural health and beauty services
provided by University qualified naturopath Kim.
Based on a comparative US National Retail Foundation survey
on Mothers Day spending for 2008, this year Australian consumers will spend approximately
$132 each on mum with a total spend of $830m.
In terms of gift categories, Australians will comparatively spend approximately
$158m on a special dinner or brunch; $63m on consumer electronics such as
digital cameras and frames; $105m on flowers; $73m on clothing; $58m on beauty products
and services; $84m on gift certificates and $37m on house wares.
The report said that over 18% of purchases this year would
be online. "Not everybody has the time or
ability to travel to our existing shop at Ramsgate, on Sydney's southern
beaches. NakedBuddha.com.au was launched
to allow customers the ability to browse and order their Mothers Day gifts or gift
vouchers online - we gift wrap and personalise your present, adding that
special mother daughter touch - all from the comfort of your office or home,
24/7" said mother Juanita Wood.
In 2008, Women represent over 51.8% of all US Internet Users
according to emarketer.com. There is a
special bond between mothers and daughters through the passing on of life
experience. The mother and daughter team
spend a month per year on "shopping research" around the country and overseas
looking for new products for their store.
"We shop for what we hope other women will like"
"No matter what you're creating and selling you need to keep
an eye out for what people want - the Internet allows customers around the
country and world to shop anytime at the web site" said daughter Kim "we look
for gifts that have a healthy or spiritual element - figurines, scented
candles, crystals, incense and casual wear - the gifts need to tie into the
natural health and beauty elements of the naturopathic and beauty services we provide."
The web site was developed by Sydney internet marketing
specialists Max Media and Entertainment.
Scott Maxworthy, CEO said "Historically the cost of developing and
maintaining a fully functional catalogue type web site was way beyond the
budgets of most small businesses - today that has changed. There are about 1.9m businesses in Australia;
around 300,000 in retail; but only a fraction have invested in an online
storefront and gift shop - the fact is more and more potentials customers begin
their shopping at a search engine, you need to be there."
The next phase of the web site development will include
hundreds of more products; news; links; customer reviews and features articles
on natural health and beauty.
The website is www.nakedbuddha.com.au
and operates 24/7. The showroom and
clinic is located at Level 1, 191 Ramsgate Rd, Ramsgate Beach, Sydeny, NSW,
Australia (above Franklins) and is open Tuesday to Saturday; 10AM - 5PM.
For additional information on the news that is the subject
of this release, contact Kim Wood or visit www.nakedbuddha.com.au. .
About NakedBuddha.com.au:
The NakedBuddha gift shop is the sister of Essence of Health
and Beauty clinic and brainchild of artist mother and naturopath daughter team Juanita
and Kim Wood - both seasoned shoppers and business women looking to embrace the
Internet for their small business.
About Max Media and Entertainment Pty Ltd
Max Media and Entertainment is a leading specialist Internet
Marketing and Digital Media Strategy company located in Sydney, Australia
Contact:
Kim Wood, CEO
Essence of Health and Beauty/ NakedBuddha.com.au
+61 2 9529 0366
http://www.nakedbuddha.com.au
Scott Maxworthy, CEO
Max Media and Entertainment Pty Ltd
+61 (0) 414 792 072
http://www.maxys.com.au
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